Developers have opened a Nike Golf Performance Fitting Center at Bluejack National, Tiger Woods’ golf resort northwest of Houston.
The Nike (NYSE: NKE) performance center features a hitting bay, golf club fitting area, putting lab and a Nike apparel store. Inside, golfers can analyze their swings using a computer and get fitted with the latest club technology from Nike.
Bluejack National’s Nike Golf center is just one of three in the world. The other Nike Golf centers are in Edinburgh, Scotland, and Sea Island, Georgia.
The Nike Golf center is located at The Place, a mini clubhouse that will function as a gathering place for Bluejack National club members until the main clubhouse is finished.
The Place, designed by Tiger Woods Design, Nike Golf and The Woodlands-based Crimson Design Associates, features a mid-century modern aesthetic infused with a golfing theme. A 1960s-era Sputnik-style light fixture, made out of 63 golf clubs, adorns a lounge table. The bar features a custom-made countertop epoxied with golf tees.
The Place and the Nike Golf center overlook The Playgrounds, a new short golf course geared for families and children. The 10-hole course features par 3 holes ranging from 35 to 100 yards with thin treelines and Zoysia grass fairways and greens that are easier to play on than the 18-hole championship golf course. The Playgrounds will be lit up at night, allowing for nighttime play.
“It’s all about fun, multigenerational playable golf,” said Casey Paulson, president of Bluejack National.
Tiger Woods was inspired to build The Playgrounds after practicing golf in a neighborhood park as a child growing up in Southern California. At night — playing by ambient streetlight — Woods and his friends would make up games — hitting balls over trees, around the jungle gym and through an old tire.
“We found a place — a park — and created something fun,” Woods said. “(At Bluejack National), we created something fun here that you can play with your kids, family and your buddies. It can be very social and very competitive.”
Bluejack National is the first Tiger Woods designed golf community to open in the U.S. The residential community and resort, anchored by a 18-hole championship golf course, is located at 4430 S. FM 1486 in Montgomery County, a little more than an hour northwest of Houston.
Dallas-based developers Beacon Land Development and Lantern Asset Management worked with Nike Design and several local custom homebuilders to design the golf resort. The main 18-hole golf course is nearly finished, and builders are underway on new amenities and resort homes.
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